Social Media Managing
NEW MARKETING STRATEGY AND DESING
I created content that focused on car rental customers, emphasizing the value and convenience of renting a car. This approach provided engaging content that truly resonated with the target audience.
OLD MARKETING STRATEGY AND DESING
Their old social media strategy focused on promoting Mexico as a tourist spot, with less emphasis on car rentals. The content lacked engagement and value for car rental customers.
SERVICE DESCRIPTION
Idea Development, Feed Design, and Community Manager.
Client was a car rental company in a marketing agency.
OVERVIEW
This client is in the car rental business and wanted to manage social media and change the feed design since the company's branding had changed. The tone needed to be more youthful and fresh. The client also sought to create valuable content that would be more attractive to their audience, which is why we shifted the focus of the reels to be more informative and follow current trends.
TOOLS
Illustrator, Photoshop, Canva, Hootsuite, Meta Business, Instagram, Tiktok, y CapCut